Shopify is one of the most famous and well-reputed e-commerce platforms known for its ease of use and understanding when it comes to online selling and buying. We are living in 2024 and things are transforming towards digitalization very fast. People don’t like these days to go outside, visit different shopping malls, and buy the stuff they want. They simply go to Google and search for the required items. There is not a single thing these days you can’t get online. Once they have found the perfect item or products as per their needs, they simply hit buy and the delivery partners deliver their product to their doorsteps.
But the major thing is that you have to be on top when it comes to selling the products and scaling your business. Now, there are two ways of making your website on the top; the first is search engine optimization, and the second one is paid ads. In today’s article, we are going to discuss search engine optimization, its benefits, and how it can help you grow your Shopify store organically. You can even hire a Shopify SEO agency in London to take care of all your online stores while you focus on the core activities of the business.
So, if you are a business person or an SEO expert, this blog is for you. Read it to the end and you will get to know some of the best tips to find an agency and work with the Shopify SEO consultant.
How A Shopify SEO Agency In London Can Help You?
There are many agencies that claim to be the best, but you have to be very careful when choosing a search engine optimization Shopify agency in London. You must spend some quality time searching for the one with a good track record and an amazing client satisfaction rate. Shopify search engine optimization is not something that everyone is capable of doing. You have to be very careful, but once you have the best Shopify SEO agency in the UK by your side, you will be on top within 3-4 months.
We all know that 70% of the traffic visits only the top 3 websites or stores. Despite people don’t like going outside shopping, they also don’t like to wait. So, they just visit the top 3 websites or the stores and order the required product. So, you have to ensure that your Shopify’s search engine optimization is so good that it hits the top when you search for relevant products or items.
Tips That Most Shopify SEO Agencies In The UK Don’t Share:
Here are some of the basic things that a Shopify SEO agency in the UK implements to get ranking but don’t share with anyone:
Home Page Optimization
Home page optimization is one of the most crucial factors that most Shopify SEO consultants don’t share with anyone. When it comes to Shopify, it is not possible to rank well while your website’s home page is not optimized. As one of the best Shopify SEO agencies in the UK, we always recommend digital marketers and SEO persons optimize the home page well by incorporating the keywords naturally in the content. Once you have the home page optimized well, half of your ranking problems and issues go away.
Avoid Duplicate Content
People think if they post dynamic or duplicate content in the product descriptions, it won’t affect their ranking. There are many so-called gurus who advise us to do the same. But this is totally wrong and you have to write engaging, unique, plagiarism-free, and humanized content for every page. If your content is not unique, you might end up penalizing your Shopify store.
Keyword Research
Perform a thorough keyword research and collect all the words, phrases, and queries people are searching for on the web. There are many free and paid tools available you can use for the sake of excellent keyword research. Once you are done with the keyword research, advise the writers to incorporate the keywords naturally in the store’s content. Those keywords should be on your home page and product page content.
Optimize Page Titles
Once the keyword research is done, ask your content writers to adjust the main keyword in the page title. Suppose you are selling leather jackets and want to be on the top in London. You have to target the keywords like “best leather jackets in London”. These kinds of keywords will help you rank in London and whenever someone searches for the keywords related to the leather jackets in the territory of London, there are huge chances your Shopify store hits on the top.
So, as the best Shopify SEO agency in the UK, we advise you to start implementing these small and basic things. Once you start trying these things, you will soon witness some really good changes in the ranking of your Shopify store.
