Internal linking is one of the things that can help you enhance both the navigation and the user experience of your website. We have seen a lot of people talking about ecommerce link building, but they often overlook the importance of internal linking. With the help of internal linking, you can connect the whole of your website. Whether it is a services-based website, blogging, or e-commerce, it is crucial to link the whole website internally.
Internal looking is not just important for the SEO but it also helps the users or visitors to jump from one page to another easily. So, if you are also an SEO expert but often forget about internal linking, this blog is for you. In this blog, we are not just going to tell you the best practices for internal links in e-commerce but also share some internal linking strategies that will make your day. So, are you ready to make the change? Let’s start with practical things without waiting any longer.
What Is Ecommerce Link Building?
Let’s first start with link building. Basically, link building is a process in which you connect one page of your website with another via creating hyperlinks. These hyperlinks can be inserted in the words, phrases, or even in the images. These links don’t take the user to another website. Whenever a user clicks on any internal link, they will be redirected to another page of your domain.
So, when it comes to e-commerce link building, you need to link one page to another of the same niches or categories. This helps users find the right product easily. Moreover, it improves your navigation and whenever the crawlers come to your website, it can pass over all the information to the server more efficiently.
How To Improve Internal Linking For SEO?
When creating an internal linking strategy or looking for the best practices for internal links in e-commerce, there are a couple of things you need to take care of. Search engine optimization is not just about creating new content; you have to ensure that the older content is updated, and if not, create a new outline and modify the whole content. So, if you are looking for the best practices on how to improve internal linking for SEO, here are some of them:
Sitewide Navigation Menu
The sitewide navigation menu is one of the major elements where you can link almost all pages of your e-commerce website. It can tell Google that this specific page is important due to being attached to almost all the pages. But you need to ensure one thing: do not mention too many things, services, or products on the Sitewide Navigation menu because once it’s overcrowded, the users will find it difficult to proceed. You can hire an SEO expert or professionals to get link-building services for the sake of creating the best strategies.
Sitewide Secondary Navigation Menu
Once you are done with the primary menu, you have the option to link your website pages in the secondary menu as well. In my recommendation, it is best to have the secondary menu as well on your e-commerce website. You can link your website pages to others to enhance both navigation and user experience.
HTML sitemap
If you are an SEO person, you might be aware of this term, but if not, a sitemap is a page on your website that contains information on all pages and improves the navigation system. As shown from the name, this page is structured as a map and shows how many pages are on the website and how they are linked to each other.
In-Content Internal Linking Best Practices:
When writing or publishing the content on your website, it creates multiple opportunities to connect one page to another. Here are some of the things you can do:
Product Pages
When writing the product page descriptions for your e-commerce website, you can use the words or phrases that refer to the other products on your page. You can create a hyperlink later and connect both pages without any issues. You can also list the other products at the end of every product page and link all of them for better understanding and navigation.
Blogging
When creating the commerce website, it is suggested to create a blogging page where you can publish blogs on a daily or weekly basis. This helps you incorporate the trending keywords naturally on your website and grab the user’s attention. Once you start writing the blogs, you can write in a way that refers to your products or other blogs, and later, while optimizing your blog page, you can link your blog to those specific pages.
So, these are some of the best practices and internal linking strategies. Start implementing from now, and you will witness a real change in traffic and sales.
