There is literally a war out there regarding content writing and copywriting. People are confused right now and looking for things that can help them understand the major differences between content writing and copywriting. Moreover, the agencies in the UK providing both services are banging, so I will only talk about the UK and London so that you understand even better. A lot of people think that both of these things are similar. But, there is a huge difference between both of them and we will tell you everything about both of them until you understand everything perfectly.
So, if you are a business owner considering choosing one of them but are a little bit confused, this blog is especially for you. This blog will help you understand the differences between content and copywriting. But in simple words, if you want to publish informational content on your website, then you should consider working with a content writing agency in London.
Basics Of Content Writing Vs Copywriting:
Most people are aware of the term content writing, but when it comes to copywriting, the thought process starts from copying someone’s already written content and publishing it with some minor changes and spins. This is clearly not copywriting because when you write a copy, you have to be really creative and persuasive so that you can grab the attention of the reader.
So, in simple words, when you talk about copywriting, copywriters use words and sentences that persuade the reader to take some sort of action. The action can be a comment, form, signup, enrollment, or anything else. But as an expert team of copywriters, we always suggest new copywriters to persuade people to take little actions because if you ask the reader to directly buy your product or service, they might leave the copy. So whenever you write copy, always conduct thorough research about the buying behaviour of the audience you are going to target.
Once you have everything in mind, writing copy will be so easy, and targeting the pain points will help you increase the action rate. On the other hand, when we talk about content writing, it is usually used to write informational content. Suppose you have to write blogs for your website or some articles based on the evidence and research, content writers will help you do these things. In simple words, we can say that every piece of writing in which you are trying to sell something is copywriting, and every piece in which you are just giving some information is content writing.
How A Content Writing Agency In London Can Help You Enhance Your Traffic?
A content writing agency in London can help you write the content for your website. It can be blogs, articles, or any other informational content that is necessary to publish on your website to target the relevant keywords and phrases people are searching for on the web. There are tons of agencies that claim to be the top content writing agencies in the UK, but you have to be very careful when choosing one.
Difference Between A Content Writing Agency And A Copywriting Agency:
There are many content writing agencies in the UK but you must know how they are different from the copywriters because there are plenty of best copywriting agencies in the UK as well. So, when it comes to content writing agencies, they are responsible for writing blog posts, email newsletters, infographics, eBooks, white papers, and case studies.
On the other hand, when it comes to the best copywriting agencies in the UK, they are responsible for writing the landing pages, ad copy, sales pages, launch emails, website copy, slogans, and taglines. All the things that are relevant to the sales or persuading the reader to take action are under the umbrella of copywriting.
How To Find The Best Content Writing Agency In London?
If you are a business owner looking for a professional and well-reputed content writing agency, you have to first prepare a strong job description and then post it on the platforms where agencies are looking for businesses like yours. These platforms include LinkedIn, Upwork, Facebook groups, and more. These are platforms where you can post your requirements and plenty of agencies will start contacting you. You can also work with freelancers who have good reviews or active profiles on such platforms.
Moreover, you can search on Google as well. But when searching on Google, make sure to read their website content carefully because it will give you an idea of whether they are professional or not. Additionally, look for their previous reviews and testimonials to understand if they are credible or just claiming to be. Once you have data from at least 100 agencies, start contacting them one by one and choose the one that best suits your business needs and requirements.
