There are a lot of beginners who don’t know about reporting and professional SEO audits. However, as an SEO person, this is the term you should know about because without reporting or auditing the client’s website, you can never achieve what they have been hiring you for. There are several SEO reporting tools you can use to run a thorough analysis and show clients where the website is lacking or what measures you can take to enhance the website’s performance.
So, if you are a beginner or don’t know what SEO reporting is and how you can do that, you are in the perfect place. In today’s blog, we are going to share everything you need to know about website audits, and after reading this comprehensive SEO reporting guide, you will be able to run the perfect audits and convince the clients that you can optimize their website and enhance their traffic to get more traffic, sales, and revenue.
What Is SEO Reporting?
SEO reporting is the process in which you use different SEO tools, run the audits, analyze and highlight the mistakes, create a detailed report, and share it with the client to show what the issues are and how you can help solve them. In simple words, you need to tell the client that these are the issues that are not letting your website rank in the search engine, and here are the solutions or strategies I can implement to resolve these issues and rank your website on the first page of Google on specific keywords.
Best Seo Reporting Tools:
Here is a list of some of the best SEO reporting tools you can use to perform a website’s audit and prepare a report:
- Semrush
- Ahrefs
- Google Search Console
- Screaming Frog
- SEO Site Checkup
- SE Ranking
- Moz Pro
- SpyFu
You can use any of these tools to create an impressive audit report to impress your next client.
Benefits Of Professional SEO Reporting:
There are multiple benefits of professional SEO reporting. Here are some of the major ones:
Website’s Performance
The number one and major benefit of running professional SEO audits is you can monitor your website’s performance. You can implement the different strategies and analyze which one is working best for your website. Monitoring the website’s performance should be the priority of any SEO expert and you can do this by doing SEO audits on a weekly or monthly basis.
Making Decisions and Creating Strategies
When optimizing your website, making the right move at the right time is crucial. SEO reporting helps you make informed decisions on time and helps you create strategies accordingly. Whether it’s about targeting new keywords, modifying the content, or improving the site structure, you can do it all by running website audits.
Metrics And Kpis In An SEO Report:
Here are some of the major things you need to include in your SEO audit report to make it both professional and beneficial for your client. Here are some of the major key performance indicators (KPIs) you can include in your report:
Organic Traffic
Organic traffic is the major thing your client wants to increase. You can run the audits through the above-mentioned tools and get to know how much traffic the website is getting right now. Moreover, for real-time and updated data, you can use the Google Search Console to get to know the situation of organic traffic. Moreover, if you are offering professional SEO services and don’t have access to Search Console, you can go for the paid tools as well.
Keyword Rankings
Keywords are the foundation of any website’s ranking. You can use the tools to get a detailed report to see what are the positions of their primary keywords. The SEO tools can help you get all their keyword positions in a sheet which you can export and show the client.
Backlinks
Backlinks are the backbone of SEO and you need to build high-quality backlinks that help you enhance your website positioning. It is important to build high authority backlinks when offering professional SEO services. You can just paste your website’s link in the SEO tools, run an audit and all the backlinks will be right in front of you. You can also run audits of your competitor’s websites and see which strategies they are using or which websites, they get backlinks from.
Mobile-Friendliness
It is important to check whether the website is mobile-friendly because a large number of your targeted audience use mobile phones. You can tell the client in your report if the website is mobile-friendly and how these things impact sales.
So, we hope you get to know amazing things in this comprehensive SEO reporting guide. Remember to always provide an audit report before starting the work and then after a month or two, compare it with your work and show it to the client. It will always help you.
