Most people go for hiring an ecommerce SEO agency without learning anything about Shopify or other online platforms. We are living in the digital era, and it is crucial to have some knowledge and expertise in e-commerce selling platforms. Ecommerce is like a helping hand that helps you enhance your sales and traffic with the help of legitimate practices search engine allows. Once you have started working as per the requirements of search engines, it will show you the love that you need the most.
At Smart Web Ranker, we love to share insights and guides that help our readers learn new things related to their online businesses. Whether you are running a business that offers services or products, you just need to know how things work and which practices will help you increase traffic. Because, after all, it’s all about traffic and more visitors. The more visitors you get, the more chances are they buy your product from your store and it is only possible when you get a good ranking in the search engine.
In this guide, we are going to share some of the best practices experts recommend to improve the SEO for ecommerce websites. So, if you are a digital marketer or a business person hoping to hire an e-commerce expert, this guide is for you. Read it to the end, and you will get to know a lot of new things that can help you scale your business in the long run.
Is It Important to Hire an Ecommerce SEO Agency?
As an expert, working in the industry for more than 10 years, our answer is; that it is not important to hire an e-commerce SEO agency. But, if you are a business person busy doing and maintaining the core activities of your business including investor meetings, managing employees, and more, then it is recommended to have an expert team that knows how things work. Moreover, hiring an agency is the best thing you can do because agencies already have experience in what you want to sell, and their only work is to sell your products and scale your store.
They hire experts all around the world and then create an exceptional team for the sake of working on multiple projects. Moreover, when their only work is related to selling online, they try the best SEO for ecommerce websites. So, our personal recommendation is to look for an agency that is proven and well-reputed. Once you have the agency, hand over all your online stuff to them and just enjoy the profit.
How to Do the SEO for an Ecommerce Website?
When doing the SEO for e-commerce website, here are the following things you need to take care of:
Understanding Your Audience
The first and most important thing is to understand your audience. When starting the SEO, you must know which area you are targeting, what your audience is looking for, and which strategies will attract them the most. Once you have all the data related to your audience, then you can proceed to the next steps. There are many free and paid tools that can help you get your audience preferences, location, demographics, and more.
Keyword Research
Once you have all the data related to your targeted audience and you know what they are looking for, the very next step is to find the keywords that you can incorporate into your website or the store’s website content. In simple words, you can say that keywords are soul when you try to do the best SEO for an e-commerce website; if you haven’t done the keyword research in the perfect manner, you will end up wasting both your time and resources.
Analyzing Your Competitors
Once you have done the keyword research, start looking for your competitors and see what they are doing. There are many tools available, like SemRush, Moz, and Afref, that can help you analyze your competitors. Analyze which keywords they are targeting and which strategies they are using to rank on those keywords. Moreover, these tools will help you get all their backlinks data, and you can easily create the backlinks on those websites, too.
SEO for E-Commerce Product Pages:
When doing the SEO for ecommerce product pages, you need to target the long tail keywords in it. There are many ecommerce SEO agencies in London that recommend targeting long-tail keywords when running or starting new business websites. These keywords are more specific and contain more details regarding the product and location. Moreover, most long tail keywords don’t have high keyword difficulty and are easy to rank. So target the long tail keywords naturally in your content, submit for the indexation, and create the backlinks that will help your page rank in the search engine result pages.
As a reputed and experienced ecommerce SEO agency in London, we recommend taking care of all the above mentioned things and you will start witnessing a significant difference in the ranking of your store.
